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Campaign’s First Video Garners Millions of Views

President Joe Biden has joined TikTok in an effort to reach younger voters. His first video, posted during the Super Bowl, garnered 4.2 million views and featured the President answering questions like “Jason Kelce or Travis Kelce?”, “games or commercials?”, and “Trump or Biden?”.

Biden’s Complicated History with TikTok

Despite his campaign’s presence on TikTok, the Biden administration has had a rocky relationship with the app. In March 2022, the administration ordered TikTok to cut ties with its parent company, Bytedance, or face a ban in the United States. Federal agencies were also instructed to remove TikTok from their devices.

Democrats Embrace TikTok

Several prominent Democrats, including Alexandria Ocasio-Cortez and Cory Booker, have active TikTok accounts where they post political content. The Biden campaign sees TikTok as a way to reach younger voters, as 63% of teens in the United States use the app.

Social Media and the Election

The Biden campaign is using social media and memes to engage with voters. They recently shared a Super Bowl-themed post referencing far-right conspiracy theories. The campaign is also working to ensure the security of its TikTok account.

Concerns about Misinformation

The use of social media platforms in elections raises concerns about misinformation. TikTok does not accept paid political ads, but voter misinformation has been known to circulate on the app. Both TikTok and Meta have plans to combat misinformation, but it remains to be seen how effective these measures will be.