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Bluesky, the social media platform backed by Twitter founder Jack Dorsey, has finally ditched the invite-only system and opened registration to everyone.

Can Bluesky Compete with Twitter?

After Elon Musk acquired Twitter and rebranded it as X, many users flocked to competing social media alternatives. Among the many competitors, two stood out: Meta’s Threads and Bluesky.

Bluesky seemed like an odd contender at first, as it was brand new and faced off against two established giants. However, it has a few things going for it: an ethos based on decentralization and a connection to the Twitter of old.

Bluesky’s Invite-Only Period

During the Musk-created turmoil on X, users sought out Bluesky invite codes hoping to find a new social media home. Bluesky attracted more than 3 million users under the old invite-only system.

Interest in Bluesky has fluctuated over the past year, depending on what happened on X. Bluesky also faced its own growing pains regarding content moderation.

Why Did It Take So Long for Bluesky to Launch Publicly?

Bluesky CEO Jay Graber told The Verge that the delay was due to the need to complete certain moderation features and ensure the infrastructure was stable.

Is It Too Late for Bluesky to Be a Contender?

Some may view Bluesky’s failure to strike while the iron was hot and ditch the invites months ago as a major misstep. Threads has become the clear number two in the category, recently boasting around 100 million monthly active users.

Nonetheless, Bluesky has an active user base and is growing steadily in popularity among certain niche communities. Now that it’s open to the public, it’s time to see how it fares when openly competing against two social media behemoths.