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Despite talk of digital detoxing, social media is still growing strong. For creators who earn online, this is great news. A report from Collabstr shows how the marketing industry will continue to provide jobs for creatives in the future.

Key Findings:

Market Growth:

  • The marketing market is expected to reach $19.8 billion in 2024, up from $17.4 billion in 2023.
  • The global marketing economy is projected to grow from $127.65 billion in 2023 to $528.39 billion in 2030.

Creator Dominance:

  • Female creators make up 70% of Collabstr’s influencers.
  • Only 30% of influencers identify as male.

Platform Popularity:

  • Instagram and TikTok remain popular platforms for creators to make money.
  • Each platform accounts for 42% of paid collaborations on Collabstr.
  • YouTube has a smaller share of 2%.

User-Generated Content (UGC):

  • UGC is ads created by regular people who receive products from brands.
  • More than 50% of creators offer UGC services.
  • The UGC market is expected to grow from $4.7 billion in 2022 to $71.3 billion by 2032.