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LinkedIn is experimenting with a new video feed that looks a lot like TikTok.

A New Video Tab

The feed is currently in beta and can be found under a new “Video” tab in the app. Videos can be liked, commented on, and reposted, just like regular LinkedIn posts.

Learning and Development Focus

LinkedIn says that users are asking for more videos for learning and development purposes. TikTok has become a popular platform for young people to learn, and LinkedIn is hoping to tap into that market.

Past Imitations

LinkedIn has tried to copy popular features from other apps in the past, such as LinkedIn Stories, which didn’t really catch on with users. However, the company is hoping that this new video feed will be more successful.