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Despite constant COVID-19 misinformation and controversy, Spotify has renewed its deal with Joe Rogan’s podcast, The Joe Rogan Experience, for an estimated $250 million over multiple years.

Key Details of the New Contract:

  • Rogan can distribute his show on other platforms.
  • Revenue-sharing agreement based on ad sales.
  • Minimum guarantee (undisclosed).

Why Spotify Renewed Rogan’s Contract:

  • Rogan’s podcast is one of the most popular on Spotify.
  • Despite controversies, Rogan attracts a large audience.

Controversies Surrounding Rogan:

  • Spreading COVID-19 misinformation.
  • Hosting controversial figures.
  • Discussing conspiracy theories and politically charged topics.

Previous Backlash and Petitions:

  • In 2022, Rogan signed a $200 million deal with Spotify, leading to several artists leaving the platform.
  • Over 200 medical professionals petitioned Spotify to end Rogan’s show.

Spotify’s Investment in Rogan:

  • Despite issues with lowballing or not paying other creators, Spotify has invested heavily in Rogan’s podcast.
  • The new deal will cost Spotify more than its $100 million Creator Equity Fund.