No Widgets found in the Sidebar

TikTok is rolling out a new program to pay creators for making videos over a minute long.

Creator Rewards Program

The program, called the Creator Rewards Program, will prioritize videos that are:

  • Original
  • Long-lasting
  • Searchable
  • Engaging

TikTok says that the program has been successful in the past, with creators earning over 250% more in the last six months.

Other Creator Support

In addition to the rewards program, TikTok is also launching a new Creator Academy to provide resources and training to creators. The academy will offer:

  • Courses
  • Articles
  • Insights into content skills
  • TikTok-specific features

The academy is currently in testing and will be available in seven languages in the coming weeks.

Longer Videos on TikTok

TikTok is also encouraging creators to make longer videos. In October, they started testing 15-minute videos, and in January, they increased the limit to 30 minutes. This move suggests that TikTok is trying to compete with YouTube for long-form content.