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Responding to Instagram’s Competition

Despite Instagram’s success in copying TikTok’s features and the looming threat of a ban, TikTok is not going down without a fight. The company is reportedly developing a new app called “TikTok Photos.”

A Potential Instagram Competitor

According to The SpAndroid, references to “TikTok Photos” have been found in the code of the current TikTok app. A leaked welcome message suggests that the new app will allow users to:

  • Sync their public photos to TikTok Photos
  • Gain new audiences on the platform

TikTok’s Copying Strategy

This move mirrors Instagram’s strategy of copying TikTok’s short-form videos to create Reels. TikTok has also experimented with other Instagram-like features, such as “photo mode” and the Lemon8 app.

A Battle for Dominance

TikTok’s efforts to compete with Instagram come at a time when it faces its most significant challenges yet. In 2023, TikTok saw a decline in app downloads compared to Instagram. Additionally, a potential ban on Chinese apps in the U.S. could threaten TikTok’s presence in the country.

Maintaining Relevance

Despite these obstacles, TikTok is determined to maintain its dominance in the social media landscape. The development of “TikTok Photos” is a clear indication that the company is not willing to give up its position as a leading platform for sharing and consuming content.