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SGE: AI-Powered Itinerary Builder

Google’s Search Generative Experience (SGE) is now offering a travel planning feature. Simply ask SGE to create an itinerary, and it will gather recommendations from the web, including business profiles, reviews, and images.

Google Maps: Curated Recommendations

Searching for a city in Google Maps will now display “curated lists of recommendations” from trusted travel sources like Lonely Planet and The New York Times. These lists include popular attractions, restaurants, and hidden gems.

Customizing Your Lists

For those who prefer to create their own lists, Google Maps now allows you to:

  • Organize places chronologically
  • Rank places to prioritize your itinerary
  • Share your lists on social media


  • SGE travel itineraries are available in the U.S. through Search Labs.
  • List recommendations are rolling out in the U.S. and Canada this week.
  • List customization will be available globally on iOS and Android later this month.