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YouTube is now requiring creators to label certain AI-generated videos to prevent confusion with real-life content.

What Content Needs to Be Labeled?

  • AI-generated videos that could be mistaken for real people, places, or events
  • Realistic digital alterations or renderings
  • Complete generation of realistic-looking scenes

What Content Is Exempt?

  • Minor alterations (e.g., beauty filters, color correction)
  • Animated AI content

Potential Pitfalls

YouTube’s exemption for animated AI content has raised concerns. Critics argue that it leaves out a significant amount of kids’ content, which has often been problematic on the platform.

Overall Impact

YouTube’s new policy is a step in the right direction to address the potential for misinformation and legal issues from AI-generated content. However, it remains to be seen how the platform will handle the potential for low-quality, AI-generated content to flood the site.